What Would Bob Do (wwbd): Working for the Blog?

This question of What Would Bob Do if he left his job in Corporate America at a company where he's spent the last 8 or 9 years...is obviously a big one. Clearly I'm getting it done now. But I'm not getting it all done and that's where Bob comes in.

The idea behind having Bob work fulltime on the blog and online business is that not only would it free me up to write more books - which is where the bulk of the income is generated - but it would also give us time and resources to develop in spaces and places I just simply don't have time for - and likely never will.

The obvious thing that comes to mind for me when I think about Bob working full time in the business are taking over all the financial and business aspects. This is not just balancing the books at the end of every month - which my bookkeeper currently does - but also paying out all our accounts, affiliates, contributors, and assistant as well as managing sponsorships and coordinating invoices.

There are also things I'm just not good at...and I'm not afraid to say it. I may be able to rock out on social media and grow my niche blog by leaps and bounds. I may be able to generate a mid-5 figure monthly income blogging, but I can't figure out SEO or Google Analytics or Keywords or Adwords or Mobile Optimization to save.my.life. These are places I'm leaving money on the table.

And there are ideas I've had floating around in my head that I'd like to do and parts of the blog and business I'd like to expand on but I just don't have the time to devote to them.  Right now some of these ideas include things like making a membership portion of the blog, creating a podcast, and optimizing and possibly re-working existing content.

Down the road I'd potentially like to use this blog as a platform to offer blogging resources - based on the things we've learned together - to power bloggers, bloggers who blog full time and couples who blog together.

So basically that's What Bob Would Do...

1 comment:

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